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LogoDr. Krnetić

Professional psychotherapy practice based on scientific evidence and empathy.

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Contact

Kralja Petra II 45, 78000 Banja Luka+387 65 560 512krnetic@blic.netMon-Fri, 10am-1pm & 3pm-8pm

© 2026 Prof. dr Igor Krnetić

Banja Luka, Bosnia and Herzegovina

Pioneer of coaching psychology in the Balkans

Coaching psychology

A scientifically grounded, integrative approach that combines cognitive, behavioural and imaginative techniques — to help the successful become even more successful.

Book an appointment
2008start of practice
ISCPfirst member from the region
KBKscientific approach
01

Cognitive-behavioural coaching

A scientifically grounded approach to personal and professional development

Coaching focuses on the present and the future — on the actions, strategies and habits that move you towards your goals. It is a partnership oriented towards growth and the achievement of concrete results.

As the first member of the International Society for Coaching Psychology (ISCP) in London from the Balkans, I have been applying cognitive-behavioural coaching (KBK) since 2008 — an approach that combines cognitive, behavioural and imaginative techniques with effective problem solving.

Unlike traditional coaching, which relies on intuition and motivational techniques, KBK is grounded in psychology as a science — with proven effectiveness in achieving measurable results. It integrates elements of third-wave KBT, including ACT (acceptance and commitment therapy) and CFT (compassion-focused therapy).

Coaching is not psychotherapy

Koučing jeste

  • Focus on the present and the future — actions, goals, strategies
  • Achieving ambitious professional and personal goals
  • Removing limiting beliefs and mental blocks
  • Improving performance, self-confidence and leadership
  • For healthy, well-functioning people who want to be even better

Koučing nije

  • Treating pathological problems or diagnosing disorders
  • Working through past traumas or unresolved emotional wounds
  • A substitute for psychotherapy in clinical conditions
  • Therapy for mental illness or emotional disorders
  • A motivational talk — it is grounded in psychology as a science

If you feel you need therapy rather than coaching, take a look at our counselling.

KBK Methodology

Scientific tools and models in the coaching process

SPACE model

Social context, Physiology, Actions, Cognitions, Emotions — an integrative framework for understanding behaviour and for a systemic view of all the factors that influence change.

PRACTICE model

Problem identification, Realistic goals, Alternative solutions, Consideration, Target, Implementation, Evaluation — a structured framework for effective problem solving.

Cognitive restructuring

Identifying and replacing limiting beliefs with more effective patterns of thinking — a key technique for a lasting change of perspective.

Behavioural experiments

Testing assumptions through structured action in a real-world setting — a practical way to check your beliefs and discover new possibilities.

Who is coaching for?

For those who want to be even better at what they do

Leaders and managers

You face challenges in managing a team, making strategic decisions or speaking in public. You want faster decision-making, more effective problem solving and a stronger impact on your organisation.

Rising professionals

You are aiming for ambitious career moves, a step up to a higher position or a change of professional direction. You need a clear strategy and the removal of limiting beliefs that hold you back.

Entrepreneurs and business owners

You are looking for a better balance between work and private life, more effective communication with business partners and employees, and a clearer vision for growth.

Individuals in life transition

You are considering significant life changes and want support grounded in science, not in motivational phrases.

What you can expect

Concrete results of cognitive-behavioural coaching

Removing limitations

Identifying and changing the limiting beliefs and mental blocks that hold you back from achieving your goals.

Clear goals and an action plan

Structured setting of ambitious goals with concrete steps and a timeframe for achieving them.

Improved performance

Greater self-confidence, stronger leadership abilities and a more effective presence in professional and public settings.

More effective communication

Better communication in business and personal relationships — assertiveness without aggression, clarity without conflict.

Life balance

Greater balance and satisfaction between work, family and personal development. Managing stress without sacrificing your ambitions.

Long-term independence

Developing cognitive skills that stay with you even after coaching ends — you become your own coach.

What the coaching process looks like

A structured approach in four phases

Introductory session and goal setting

We define your goals, expectations and direction of work. We assess your current situation, identify the key challenges and set measurable goals. This is our compass for the rest of the process.

Analysis and strategy design

We identify limiting beliefs, untapped resources and patterns of behaviour that hold you back. We create a detailed action plan with clear steps and a timeframe.

Implementation and monitoring

You work on tasks between sessions using cognitive and behavioural techniques. In sessions we analyse progress, address obstacles and adjust the strategy as needed.

Evaluation of results

We measure achievements against the goals we set. We define the next direction of development or conclude the work with a plan for independently maintaining the results achieved.

Practical information

Everything you need to know about coaching sessions

Individual sessions

A personalised approach tailored to your specific goals and challenges

Flexible scheduling

In person in Banja Luka or online via video call — whatever suits you

Confidential setting

A safe and supportive environment for openly exploring challenges and opportunities

Scientific approach

Evidence-based KBK, with elements of ACT and CFT — not a motivational talk

Coaching helped me stop thinking about what I cannot do and focus on what I can. The results came faster than I expected.
— Client, KBK coaching programme

Frequently asked questions about coaching

Answers to the questions I am asked most often

How long does a coaching programme last?

Typically 6–12 sessions, depending on your goals. Some people achieve the results they want in fewer sessions, while more complex goals require longer work.

Is coaching right for me, or do I need therapy?

Coaching is for well-functioning people who want to achieve more. If you are experiencing clinical symptoms (anxiety, depression, panic), I recommend psychotherapy as a first step.

How much does a coaching session cost?

The price is available on the payment page. There is also the option of paying for a programme of several sessions at a discount.

Can coaching be done online?

Yes. Online coaching sessions are just as effective and allow greater flexibility in scheduling.

What is the difference between coaching and mentoring?

A mentor shares their own experience and gives advice. A coach helps you find the answers yourself using scientifically grounded techniques — they do not tell you what to do but guide you towards your own solutions.

What if I have already worked with a coach?

If your previous coaching was not based on a cognitive-behavioural approach, KBK offers a different perspective grounded in psychology as a science, rather than in motivational techniques.

Want to become an even better version of yourself?

Book an introductory coaching session and discover how much you can achieve when you have a partner who understands the psychology of success. The first step towards your full potential starts now.

Telefon+387 65 560 512Emailkrnetic@blic.net
Radno vrijemePon – Pet · 10-13h i 15-20h
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